[From Stephen Trew] I'm really pleased they are bringing this out at $199. It might not compete with the iPad but at that price it will make people think twice about buying an iPad. If the first reviews prove the Fire to be a smooth performer when it comes to browsing the web and using popular apps it will be the first choice when customers consider buying a tablet. "Okay, so it wasn't much of a surprise, but Amazon finally has a tablet, and as expected its name picks up where the Kindle left off: Fire. Of course, rumors of an Amazon tablet date back to this time last year (if not before), but it seems that Jeff and co. have wisely chosen to get this thing out on the open market before having yet another wild and wacky holiday quarter. Bloomberg has curiously reported on some of the details before the event itself kicks off, noting that the 7-inch device will run a version of Android while acting much like a "souped-up Kindle." The real kicker, however, is the price -- at just $199, it's bound to turn heads, regardless of whether you were interested in a slate before." More deets after the jump