[From Hans] How effective are the latest Palm Pre adverts? Well it seems they are effective according to research. "A new national media study among 305 viewers of a new controversial ad by Sprint promoting their new Palm Pre phone revealed that the majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial.
The study was conducted by HCD Research using its MediaCurves.com® website during August 7-9, to obtain viewers’ perceptions of a new Palm Pre Sprint commercial, which has generated much controversy due to the nature of the ad.
The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing." Mediacurves has the deets on this one.