
The study was conducted by HCD Research using its MediaCurves.com® website during August 7-9, to obtain viewers’ perceptions of a new Palm Pre Sprint commercial, which has generated much controversy due to the nature of the ad.
The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing." Mediacurves has the deets on this one.