There is no safe place anymore for us, mobile users, because Google has decided to bring banner ads to mobile internet world. Not even with the small screens and the slow wireless data transfer of our mobile devices, not to mention the uprising of our mobile phone bills for uploading those additional ads images. Sergey Brin, Google co-founder, has insisted that: “The mobile ads work very well. There's nothing to dissuade me it would be any worse than traditional desktop search."; during last week Google quarterly financial conference call.
As you know, previously companies that advertised in Google were only given AdWords which is just a simply text advertisement. So now Google has been offering to show mobile image ads in different sizes, as you can see at the picture on the left. The web surfers will be acknowledged of these banner ads with a small text line underneath it, to distinguish it from other images.
But not this entire invasion from Google new ads is sound deterring, especially not for companies who wish to take advantage from Google’s pay per-click term on the banner ads. Many other mobile web pages such as Yahoo, AdMob, MSN, etc. have charge the banner ads based on per-view. Where in mobile business industry this price can be considered too steep & discouraging many companies, who are not certain yet on advertising in mobile world. While with Google, those doubtful companies can test their ads with images first.
Obviously we can’t avoid banner ads like what I’ve described above, that’s just how it works for the internet industries in order to survive their business. So, now what I would like to have in my mobile web browser’s feature; is for it to block any unnecessary images (like above banner ads) not to appear in the web pages I wish to view. Don’t you think so too?
Sources are from News Blog & PCW Business Center.
[blogged with my Treo 750v]