[From Tina Kulow] San Mateo, August 3rd, 2007 – Smaato, a pioneering developer of ad-enabling technology for mobile phones, announces the launch of the AlwaysOn Reader – a new mobile RSS News Reader based on Smaato’s open mobile advertising platform SOMA. AlwaysOn, launched the new service at this week’s Stanford Summit.
AlwaysOn Reader: The latest news on your Smartphone
The AlwaysOn Reader is a free application for smartphones which allows to read RSS feeds while on the go. Stay connected with your favorite blogs, news sources and other personal feeds. AlwaysOn Mobile features default channels like CNN.com, CNET News and USAToday – and of course the AlwaysOn RSS feed. Users may add further RSS feeds to the set to personalize the information experience. The AlwaysOn Reader can be used offline – so users can download a fresh set of news before hopping on the airplane. For more Information please check: http://alwayson.goingon.com/page/display/16142
Reach of Smaato Open Mobile Advertising Platform exceeds now 120 million phones
In the last months Smaato has entered important strategic partnerships, i.e. with Third Screen Media in the US and Adconion Media Group in Europe.
With the just recently launched ad-enabled news readers by AlwaysOn, iambic, splashdata and handit the SOMA platform has now a reach over 120 million smartphones worldwide. In addition, last week Developer ONE released their new RSS News Reader product “News Mix” and announced their support for SOMA - http://www.developerone.com/newsmix/. Developer One is a leading Windows Mobile software developer with several award winning applications, including AgendaOne.