[From Stephen Trew] Interesting comment this. It shows the difference in approach between Google and Apple. Saying that, although Siri made a big impression I would not say Apple has hinged its approach on the personal assistant idea. Rubin “I don’t believe that your phone should be an assistant,” the Android chief said in an interview on Wednesday just after appearing on stage at AsiaD. “Your phone is a tool for communicating. You shouldn’t be communicating with the phone; you should be communicating with somebody on the other side of the phone. Of course, several million people have already gone out and bought the iPhone 4S, which has as one of its chief selling points the voice-controlled assistant known as Siri. Rubin said the jury is still out on whether people will take to talking to their phones to control them."