Amazon
Announces New Functionality for Kindle Apps for iPad, iPhone and iPod touch
Readers
can now enjoy embedded video and audio clips in Kindle books on their iPad,
iPhone, and iPod touch
SEATTLE, Jun 27, 2010 -- Amazon.com,
Inc. (NASDAQ: AMZN) today announced a new update to Kindle for iPad and Kindle
for iPhone and iPod touch, which allows readers to enjoy the benefits of
embedded video and audio clips in Kindle books. The first books to take
advantage of this new technology, including Rick Steves' London by Rick
Steves and Together We Cannot Fail by Terry Golway, are available in the
Kindle Store at www.amazon.com/kindleaudiovideo.
"We are excited to add this
functionality to Kindle for iPad and Kindle for iPhone and iPod touch,"
said Dorothy Nicholls, director, Amazon Kindle. "Readers will already find
some Kindle Editions with audio/video clips in the Kindle Store today--from Rose's
Heavenly Cakes with video tips on preparing the perfect cake to Bird
Songs with audio clips that relate the songs and calls to the birds'
appearances. This is just the beginning--we look forward to seeing what authors
and publishers create for Kindle customers using the new functionality of the
Kindle apps."
"We are truly excited to
have collaborated with Amazon to launch Kindle Editions with audio/video,"
said Peter Balis, Director, Digital Content Sales, Wiley. "Innovations
like these represent the advantages that digital can offer. Advancing our
content in this manner is important for our authors and our readers and it will
raise the bar on what digital reading can offer for years to come."
"In the new Kindle Edition
with audio/video of Rick Steves' London, the embedded walking tours
allow customers to listen to Rick as they explore the sites of London,"
said Bill Newlin, publisher, Avalon Travel. "Rick's narration adds depth
to the reader's experience, while listeners can follow the routes more easily
with the text."
Kindle Editions with audio/video
are available now with the latest Kindle App on iPad, iPhone and iPod touch.
Kindle for iPhone is now optimized for iPhone 4's retina display. For more
information, go to www.amazon.com/kindleapps.