[From Shawn] Motricity, a leading provider of mobile content services and solutions, is launching Britannica Concise 2008, a complete easy-to-use tool to research history, art, entertainment, politics, sports and a host of other topics, developed exclusively by Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies.
“With our mobile version of Britannica Concise 2008, Motricity is able to deliver an endless library of mobile content so reference enthusiasts everywhere can access the information while on-the-go,” said Chris McKenney, Chief Content Officer at Mobifusion. “The demand for mobile content is ever-increasing and by bringing Britannica’s best-selling titles to the mobile phone we’re able to offer an innovative content structure packed with daily features, including famous quotes, biographies and more.”
“Mobifusion’s technologies help us get information to people everywhere—when they need it and where they need it,” says John Russell, Manager of Licensing and Business Development with Encyclopaedia Britannica. “Our partnership with them has opened doors for us that bring our world of knowledge beyond the bookshelf and the Internet and into the mobile world.”
Motricity will be promoting the Britannica products on Palmgear, Pocketgear and Smartphones extensively through their site banners and newsletters. Motricity operates a network of consumer web sites that offer applications for mobile devices, including: eReader.com, PalmGear.com, Pocketgear.com, Smartphone.net, SymbianGear.com and Mobile2day.de, and powers similar web sites for customers such as the Sony Ericsson application shop, the Palm Software Connection and the PalmSource shop.
About Mobifusion, Inc.
A pioneer in the emerging world of mobile media, Mobifusion provides cellular operators and carriers, publishers and content providers with a rich new channel for customer acquisition and loyalty, and service upsells. Mobifusion is led by an executive team with backgrounds in publishing, mobile marketing and software development. Mobifusion products are sold through wireless carriers and online retailers. For more information, visit www.mobifusion.com.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, which are available online at http://store.britannica.com. Britannica’s editorial operation is overseen by some of the world’s most distinguished scholars. The company makes its headquarters in Chicago.
About Motricity
Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich.
