What? My iPod Touch Only Cost $149 to Make?

So the question must be asked. If it only cost $149 to make, why did I spend $299 to purchase it? An interesting article has surfaced about the internal costs of parts of the iPod Touch. For example according to the article, the screen only costs $44 dollars!

http://www.businessweek.com/technology/content/dec2007/tc20071217_113525.htm