Nokia Pushes to Regain U.S. Sales in Spite of Apple and Google

Interesting editorial in the New York Times regarding Nokia in the US. "For a decade, Mr. Kallasvuo said in an interview here, Nokia has had its own army of software developers, writing applications for the next generation of mobile telephone services. In the United States, at least, it has little to show for it. Although it is the largest handset maker in the world — with 39 percent of the global market of 1.1 billion phones — Nokia has languished in the American market, hurt by its refusal to adapt its strategy to the market’s idiosyncrasies. Carriers criticized it for pushing its own technology and design. Nokia does not dispute that. “We felt we could teach the U.S. market how we do business elsewhere, and frankly, that failed,” Mr. Kallasvuo said. “Now we just want to act, based on the needs and requirements of the market.” As it sets out to regain its footing in the United States, Apple and Google are going after Nokia’s franchise. But in doing so, they are shaking up the wireless industry in a way that may open up the one market that has flummoxed Nokia. "