MobileRead has a good editorial entitled giving away paper books to sell e-books. "We've probably all heard about giving away podcasts or e-books for free in order to sell paper books. Today, I read this interesting note from author Darrell Bain on the Yahoo e-book community group, which turns the whole thing upside down again: "I'm doing something right now sort of the opposite of giving away e-books. Each month from my web site newsletter (www.darrellbain.com) I give away five free trade paperback books as promotion for my e-books and print books both! This works fine for me at present since I have a surplus of some of my books and does appear to increase sales, particularly of my e-books.""
MobileRead
